Mission and vision
About us
Precise business intelligence, development and growth for Nordic and Global businesses.
Advisory on demand strengthens organisations amid rising geopolitical tension, regulatory shifts, and rapid technological transformation. We provide advisory services to help companies prepare for the future. By providing access to independent, senior operational experience and proven judgement when strategic decisions carry the most weight, we mitigate execution risk at the intersection of growth and technology.
Our advisors have built, scaled, and financed companies across global markets, bringing deep insight from decades of operational leadership. Collectively, they have overseen financial flows and assets of €5 billion.
Our mission
To empower leadership teams through critical strategic shifts by delivering high-conviction decision support and intelligence where finance, technology, regulation, and commercial growth intersect.
Our values
1. Judgement over prestige
We look beyond titles alone to proven judgement, credibility and fit.
2. Time is value
Critical decisions should not be delayed by slow processes. We make senior support available fast.
3. Human judgement, enhanced by technology
Technology can inform decisions. It does not replace experience, trust or perspective.
4. Value from the outset
We believe engagements should create value from the very first conversation.
5. Transparency and clarity
You should know who you are meeting, why they are relevant, and what the engagement involves.
Meet our founder
Maja Hurtigh
Founder & Strategic Advisor
Maja Hurtigh specialises in business and organisational development.
She supports businesses in navigating complexity. With a sharp focus on minimising risk and long-term value creation, Hurtigh combines strategy with operational movements, leading organisations through growth and transformation.
Before or after capital.
We typically come in at stages where companies need to:
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strengthen leadership ahead of high-stakes moments
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increase efficiency across the organisation
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build structure for the next phase
We work with businesses facing moments of growth, change, pressure or strategic consequence.