Mission and vision
Our mission
To redefine how businesses access strategic expertise:
Human, honest, and available – precisely when it matters most.
We don't believe the world suffers from a lack of competence. We believe it suffers from a lack of access.
In an age where AI makes decisions in milliseconds, people are expected to make the right decisions in real time.
Advisory on demand exists to meet that challenge – with real people, real experience, and real value.
Our values
1. Trust over titles
We believe trust matters more than where you've worked. Our network is curated for quality, not quantity – and for human alignment, not algorithmic noise.
2. Time is value
No business can afford to wait three weeks or even months for the right advisor. We make sure support is available within 24 to 48 working hours – from someone who knows what they’re talking about.
3. Transparency and clarity
You should know who you're meeting, what it costs, and what to expect. No long proposals, no hidden fees, no prestige barriers.
4. Human insight – even in the age of AI
Technology is a tool, not a filter. It is people who understand people – and true change begins in conversation, not in data.
5. Value from hour one
We don’t believe in free consultations or cold pitches. Our advisors are paid for their time. And our clients get value from the very first meeting.
Meet our founder
About us
Advisory on demand connects scale-ups and growth-oriented SMEs with carefully selected senior advisors – experienced C-level leaders, board members, entrepreneurs and investors.
Flexible. Premium. On demand. Access senior advisors on demand – when it matters most.
Growth doesn’t wait. Neither should your access to expertise. Whether you're scaling fast or navigating complexity, we connect you with the right advisor – fast, focused, and flexible.
What you get
Strategic support for growth, clarity, leadership and long-term success. Hire by the hour or mission. No gatekeepers. Just results.
Our expert network includes
Legal, Finance, Communication, Leadership, Engineering, Tech, Commercial
Real advice, in real time – from people who’ve done it before.
Examples from our network
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Scaled a Nordic health-tech company from double-digit to triple-digit million revenue with strong EBIT growth and a successful industrial exit.
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Led a European healthcare scale-up to sustained profitability through professionalised reporting, international expansion, and a strategic sale.
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Repositioned an industrial technology firm to triple turnover in two years through operational and strategic restructuring.
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Contributed to one of the world’s first municipal green-bond frameworks, later recognised by the UN and attracting new investor classes.
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Positioned a Nordic R&D organisation as a leader in safety-critical AI, securing international funding and strategic partnerships.
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Advised a European next-generation mobility venture to unlock multi-million innovation grants and national funding.
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Enabled a B2B technology platform to achieve global distribution within months, validating product-market fit and scalability.
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Reframed a global digital platform for enterprise integration, securing a cross-market partnership with a leading payments brand.
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Delivered value-based pricing strategies for global brands, driving an 8–10% positioning uplift and measurable conversion gains.
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Piloted large-scale product personalisation for an international consumer brand, proving data-driven scalability in production.
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Demonstrated real-world trust mechanics through a mobility-sharing initiative achieving a 100% return rate.
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Expanded a European SaaS pipeline by over 300% while reducing its sales cycle by more than a third.
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Achieved top-tier sustainability certification aligned with evolving EU standards.
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Secured international market entry for a Nordic health-tech company, gaining regulatory approval and first institutional clients.
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Built a global loyalty ecosystem connecting multiple leading consumer brands across travel and hospitality.
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Supported a financial institution in achieving advanced data-security and compliance standards, strengthening trust and governance.
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Developed and advised a broad venture portfolio in sustainable energy and electrification, including multiple high-growth ventures and industrial-scale innovations.
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Restructured R&D and operations for an international manufacturer, cutting costs by 60% and achieving the first profitable year while scaling production across Asia.
These anonymised examples are drawn from verified professional experience within the Advisory on demand network. They illustrate the calibre and expertise of our advisors, based on their prior professional achievements. Certain details have been generalised to preserve confidentiality.