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General terms for all Users of the Platform 

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1. The Scope of Our Services 

1.1.AoD provides a platform that connects business clients (“Clients”) with a network of vetted, independent professional advisors ("Advisors"). Our service consists of identifying and introducing suitable Advisors based on the Client’s needs and facilitating the booking and payment of advisory sessions (“Services”). 

1.2. AoD acts solely as an intermediary. We do not provide the advisory services ourselves. The content, quality, and outcome of any advisory session are the sole responsibility of the independent Advisor. By confirming a booking, the Client acknowledges that the advisory services are delivered by an independent third party, not by AoD. Consequently, the agreement for the actual provision of the advisory services is between the Client and the relevant Advisor.  AoD acts solely as a technical platform provider and intermediary for the introduction, and we are not a party to the contractual relationship between the Client and the Advisor.  

1.3. Special Conditions for Regulated Services (e.g., Legal Advice) 

a. Responsibility: The Advisor is solely responsible for the actual performance of the advisory services that are being mediated through the Platform, and the Advisor is solely responsible for acting in accordance with applicable law and their professional code of conduct. 

b. Allocation of Liability: All liability for the advice rendered, including its content, quality, and any resulting consequences, rests exclusively with the Advisor under the terms of their direct agreement with the Client. AoD is not a party to this agreement and bears no liability whatsoever for the advice provided. We do not make any representation or warranty (expressed or implied) regarding the suitability or quality of the advisory services mediated on the Platform. The Client acknowledges that any claims relating to the advice must be directed to the Advisor. 

1.4. Regulatory Status and Limitation of Services: AoD is not a financial advisor or an investment intermediary under the supervision of the Swedish Financial Supervisory Authority (Finansinspektionen). The Services provided by AoD through the Platform provide matchmaking and introduction services only, connecting Clients with independent Advisors for professional collaboration. All fees charged by AoD relate solely to the matchmaking and facilitation of business relationships and not to any financial advice, management of funds, or execution of investment transactions. Clients and Advisors are responsible for ensuring that any subsequent agreements or investments entered into as a result of introductions through the Platform comply with applicable laws and regulations. 

1.5. AoD does not provide any advisory services (e.g., legal, tax or any other advisory or regulated services). AoD does not promote or mediate orders or transactions in financial instruments. Any investments or decisions are made between the Client and the Advisor, who are responsible for all regulatory compliance. 

1.6. The Platform and Services are offered exclusively to business users only acting in a commercial or professional capacity. By purchasing or using the Services, the Client confirms that they are acting on behalf of a business and have the authority to enter into binding agreements on behalf of that business. The Client understands that Our Services are intended exclusively for business use, and that such confirmation constitutes a declaration of professional capacity. Any misrepresentation of business status shall constitute a material breach of contract, and no consumer rights, such as withdrawal or refund, shall apply. 

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2. The Use of the Platform 

2.1. You agree not to misuse the AoD Services or Platform. For example, You must not attempt to do the following: Use the Services for any unlawful purpose or in violation of any applicable law. Probe, scan, or test the vulnerability of any system or network. Attempt to gain unauthorised access to our systems, user accounts, or data. Scrape or collect data from the platform in any automated way without our prior written consent. Interfere with the integrity or performance of the Services or disrupt access for other Users. AoD reserves the right to suspend or terminate Your access immediately if We, in our sole discretion, determine that You have violated this clause or any other clauses under these Terms. 

2.2 You undertake to provide accurate and complete information for AoD to be able to provide as accurate Services as possible. You acknowledge that the matchmaking Services provided on the Platform are based on the information you provide.    

2.3 When subscribing to Our Services and Platform, the User receives a non-exclusive, non-transferable and limited right to use the AoD Platform solely for the purpose as defined under these Terms.  For the avoidance of doubt, all ownership rights, title, and interest in and to the Service and Platform, including but not limited to any software, source-code, system, know-how, process, models, algorithms, data, copyrights, patents, inventions, plans, drawings, documents, concepts database rights, trade secrets, trademarks, and any other intellectual property rights are the exclusive property of AoD and may not be copied, decompiled, modified or commercially exploited without our express written permission.  

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3. Fees, Payment and Cancellation 

3.1. The Client’s access to Our matchmaking Services requires a monthly subscription fee charged by AoD. Clients pay monthly in advance, and funds are released to AoD’s connected Stripe account immediately after the Client has subscribed to Our Services provided through the Platform, as detailed below. Each advisory session booked through the Platform is charged to the Client separately by the Advisor. All applicable fees are presented on the Platform at the time of purchase.  

3.2. All payments are due in advance and are processed through our designated third-party payment service provider, Stripe, Inc. (“Stripe”). Please read the terms & conditions here. By using the Platform, all Users agree to the processing of payments through Stripe. 

3.3. AoD acts solely as an intermediary and technical facilitator of payments via Stripe. AoD is not a financial institution, fund manager, or payment intermediary under Swedish or EU law. 

3.4. Clients may reschedule a confirmed advisory session free of charge up to twenty-four (24) hours before the scheduled start time. To ensure flexibility and transparency, any rescheduling made at least twenty-four (24) hours in advance may be moved to a new date within six (6) weeks from the original booking, provided that both the Client and the Advisor agree on a new time slot. If a cancellation or rescheduling request is made less than twenty-four (24) hours before the scheduled start time, the session is considered completed and non-refundable. 

Sessions not rebooked within the six-week period will be considered forfeited and are non-refundable. 

3.5. Payment Flow & Frequency for advisory services provided by Advisor: Clients pay in advance, and funds are released to the Advisor’s connected Stripe account immediately upon booking of advisory sessions through the Platform (“Advisory Remuneration”). For longer engagements, which includes on-going or retained engagements, payouts of the Advisory Remuneration are made monthly.   
3.6 All Users acknowledge that payment activity is governed jointly by: 
a) Stripe’s Connected Account Agreement (between Stripe and the Advisor); 
b) AoD’s Terms of Service & Conditions (between AoD and the Users); and 
c) AoD’s Fee Schedule, as amended from time to time. 
If any conflict arises between these documents, Stripe’s Connected Account Agreement shall prevail in all matters concerning payment processing. 

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4. Exclusivity, Extended Engagements, and Fees 

4.1 The foundation of AoD is its matchmaking service, which connects clients with senior advisors through a curated digital platform. This matchmaking process forms the core of AoD’s business model. Through this service, AoD identifies and facilitates relevant introductions between Clients and Advisors, enabling strategic advisory sessions and collaborations. The remuneration model, as further specified in the Platform's Fee Schedule on the Platform, outlines the current pricing structure and Advisory Remuneration model, including the applicable Advisor fees, hourly rates, and AoD’s Platform service fees, together with examples of how remuneration is calculated for different engagement types. These rates and percentages may be updated from time to time, and any changes will always be communicated transparently on the Platform. All resulting interactions, including advisory meetings, projects, or long-term engagements, are governed by the exclusivity and fee structures set forth under these Terms. 

4.2. Exclusivity and Standard Engagement Period: To protect the investment AoD makes in curating and facilitating professional connections, the Client agrees to manage all communication and subsequent engagements with an Advisor introduced through AoD, exclusively via the Platform. The exclusivity period for this obligation is twenty-four (24) months from the date of the initial introduction. For the avoidance of doubt, an introduction is deemed completed when the Client is introduced to the Advisor.  

4.3. Extended Engagements & Success Fees: If an introduction made via AoD leads to an Extended Engagement (as defined below) during the twenty-four (24) months exclusivity period, AoD is entitled to a success fee ("Success Fee") as compensation for the business opportunity created.  

a. An "Extended Engagement"  is defined as extended engagements beyond the occasional advisory sessions booked through the Platform, including but not limited to a board appointment (executive or advisory), an employment contract, a retainer agreement, or a fixed-term project or consulting contract between the Client and the Advisor. 

b. The Client and Advisor are jointly liable for the payment of the Success Fee. The fee is based on the first year's agreed compensation between the Client and the Advisor, and is structured as follows: 

4.4. Success Fee & Extended Engagements 

a. Extended Engagement: Where a Match results in an engagement between a Client and an Advisor that extends beyond individual advisory sessions (an “Extended Engagement”), Advisory on demand (“AoD”) shall be entitled to compensation for originating, structuring and facilitating such engagement. 

An Extended Engagement includes, without limitation,  

• Senior Advisor Engagement: board or advisory board appointments, retainer-based advisory arrangements, fixed-term or project-based engagements, interim or fractional roles, and  

• Originator fee: employment arrangements. 

Unless otherwise expressly agreed in writing by AoD prior to commencement, all Extended Engagements originating from a Match shall be subject to a standard revenue allocation of twenty per cent (20%) to AoD and eighty per cent (80%) to the Advisor, calculated on the total fees or remuneration payable by the Client during the applicable engagement period. 

For the avoidance of doubt, where an Extended Engagement takes the form of an employment arrangement, AoD’s entitlement shall be calculated as a one-off fee corresponding to thirty per cent (30%) of the Advisor’s first agreed annual gross remuneration, payable upon execution of the employment agreement, with no ongoing revenue allocation applying thereafter. 

The Client remains fully liable for payment of all agreed fees. The revenue allocation applies irrespective of whether the Extended Engagement is contracted directly or indirectly between the Client and the Advisor. 

• b.  Success Fees for Investments: If an introduction facilitated by AoD results in a direct investment by the Advisor into the Client's company, the following Success Fee shall apply: 

• 1% of the invested amount, paid by the Client to AoD. The 1% investment Success Fee applies only to investments or introductions that originate directly through Advisory on demand. If an Advisor introduces a Client to a third-party investor entirely outside the scope of AoD’s matchmaking activities, and without any connection to an introduction facilitated by AoD, no Success Fee shall apply. Notification Obligation: The Client and the Advisor are jointly responsible for notifying AoD in writing within ten (10) business days of entering into an Extended Engagement. Failure to notify does not remove the obligation to pay applicable Success Fees. 

4.5. Any breach of this clause 4 constitutes a material breach of these Terms and will result in a fine equivalent to 50,000 SEK per violation or documented loss, whichever is higher, in addition to a right for AoD to also obtain the corresponding Success Fee.  

4.6. Clients are entitled to be matched with the Advisor that AoD, based on expertise, experience, and fit, assesses as the most suitable match for their specific needs based on the information provided by the User. However, Clients retain full flexibility to request a new match after each advisory session. This ensures that all engagements remain aligned with the Client’s evolving requirements and preferences. 
4.7 Advisors retain full discretion to accept or decline any proposed match or engagement with a Client. Participation in a match is entirely voluntary and subject to the Advisor’s own professional judgment, availability, and interest, and an engagement may be subject to separate agreements between the Client and the Advisor.  ​

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5. Limitation of Liability 
5.1 AoD is not a party to the contractual relationship between the Client and the Advisor, which means that AoD has no responsibilities for any claims or disputes that may arise between the Client and Advisor. AoD does not verify or guarantee any Advisor’s professional qualifications or compliance and accepts no liability for any loss arising from advice given by an Advisor. For the avoidance of doubt, the Client and Advisor have no right to claim compensation from AoD for any damages or losses that may arise as a result of the contractual relationship between Client and the Advisor.  
5.2 AoD’s liability is limited to only direct damages, and thus not in any case for loss of profit or other consequential loss or damage, which is related solely to the provision of the matchmaking Services. AoD’s total liability towards Client under these Terms is limited to the monthly subscription fee paid for the Services during the last 12-month period.  
5.3 AoD does not leave any guarantees regarding finding a suitable Advisor based on Clients needs. If AoD has not been able to introduce the Client to a relevant Advisor, within three (3) months of entering a subscription, then the Client should be entitled to a refund corresponding to 75 % of the monthly subscription fee. The right to a refund does not apply if the Client has submitted incomplete or incorrect information to AoD. Furthermore, AoD has been deemed to meet its requirements once an introduction of a suitable Advisor has been made to the Client, regardless of whether any booking has been made or not.  
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6. Confidentiality and Data Protection (Privacy) 

6.1. Confidentiality Obligation: All Users of the AoDs Services undertake to observe confidentiality and to treat all information shared through this Platform as confidential.  

6.2. Our Role as Data Controller:  For the purpose of providing the Services, Advisory on demand (“AoD”) acts as a Data Controller solely in respect of AoD’s own processing of personal data carried out in connection with the operation of the Platform and the provision of AoD’s matchmaking and facilitation services. 

AoD is committed to protecting Your personal data in accordance with the General Data Protection Regulation (GDPR). By using our Services, You acknowledge and agree to the data practices described in this clause. 

Nothing in these Terms shall be construed as AoD acting as a data controller or data processor in respect of any personal data processed independently by Advisors in the course of their direct advisory relationship with a Client. Advisors act as independent parties and are solely responsible for ensuring compliance with applicable data protection laws in relation to any such processing. 

6.3. What Data We Collect and Why: We collect and process personal data necessary to operate Our Platform and fulfil Our contractual obligations. This includes: 

a. Identity and Contact Data: Name, email address, and company details, collected to create your account and manage our relationship with you. 

b. Business Needs Data: Information you provide about your business challenges and needs, collected to perform our matchmaking service. 

c. Transaction Data: Payment details, which are processed securely by our third-party payment provider to handle fees and subscriptions. 

6.4.  Our legal basis for processing Your personal data is the necessity to perform the contract between You and AoD. 

To facilitate the matchmaking service, AoD may share limited and relevant business-related information provided by the Client with potential Advisors in its network. 
Such disclosure is limited to what is reasonably necessary for matchmaking purposes. Advisors receiving such information do so as independent recipients and are bound by confidentiality obligations, but AoD does not control or determine any subsequent processing carried out by Advisors outside the Platform. 

6.5. Data Retention: We will only retain Your personal data for as long as is necessary to fulfil the purposes We collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

6.6. Your Rights:  Under GDPR, You have rights in relation to Your personal data processed by AoD, including the right to request access, correction, erasure, or restriction of processing. To exercise these rights in relation to AoD’s processing, please contact us. 

Requests relating to personal data processed independently by an Advisor must be addressed directly to the relevant Advisor. 

6.7. Use of Typeform for Data Collection 

AoD uses Typeform, a third-party service provider, to collect certain information from Users, such as registration details, onboarding data, or business-related information necessary for matchmaking and service provision. 

By submitting information via a Typeform form, You acknowledge and consent that: 

a) The data You provide is securely transmitted and processed by Typeform on behalf of AoD. 
b) Typeform may store your responses on servers located within the European Union or other jurisdictions providing adequate data protection standards under the GDPR. 
c) AoD remains the Data Controller for all data collected through Typeform and ensures that Typeform acts as a Data Processor under GDPR-compliant contractual terms. 
d) You may request access, correction, or deletion of Your data collected through Typeform by contacting AoD directly via the contact details provided in these Terms or in the Privacy Policy. 

AoD has executed a Data Processing Agreement (DPA) with Typeform to ensure compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR). 

6.8. Use of Wix as Platform Provider 

The Platform are hosted and operated through Wix.com Ltd. (“Wix”), a third-party website and data-management provider headquartered in Israel, which is recognised by the European Commission as ensuring an adequate level of data protection under the GDPR. 

By using the AoD website or creating an account, you acknowledge and consent that: 

a) Wix acts as a Data Processor on behalf of AoD for the purposes of hosting, website functionality, user authentication, and data storage. 
b) Personal data submitted via the website (such as contact details, subscription information, cookies, or form entries) is stored securely on Wix’s servers located in the European Union, the United States, and/or Israel under GDPR-compliant safeguards. 
c) Wix may collect technical information (e.g. cookies, device data, IP address) as described in AoD’s Cookie Policy and Wix’s own Privacy Policy. 
d) AoD remains the Data Controller for all personal data processed via the Wix platform and ensures a GDPR-compliant Data Processing Agreement (DPA) is in place with Wix. 

For further details on how Wix processes data, users are encouraged to review Wix’s Privacy Policy. 

6.9. Use of LinkedIn Insight Tag and Google Analytics 

AoD uses LinkedIn Insight Tag and Google Analytics to analyse website traffic, optimise performance, and measure the effectiveness of marketing campaigns. 

LinkedIn Insight Tag enables AoD to understand how visitors interact with the site after viewing or clicking on a LinkedIn advertisement. 

• The tag collects data such as IP address, device information, and browsing behaviour, which is aggregated and anonymised before analysis. 

• This data may also be used by LinkedIn to provide AoD with anonymised demographic insights about visitors (e.g., industry, job title, company size). 

• LinkedIn acts as an independent data controller for any further processing it performs in accordance with its LinkedIn Privacy Policy. 

Google Analytics collects data about website usage (e.g., page views, time on site, and navigation paths). 

• The information is processed by Google Ireland Limited and may be transferred to the United States under GDPR-compliant safeguards (such as Standard Contractual Clauses). 

• Data is stored for a limited retention period, and AoD does not use Google Analytics to identify individual visitors. 

• Users can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. 

AoD’s use of these tools is based on legitimate interest under Article 6(1)(f) of the GDPR, to understand and improve our services. Where legally required, AoD will request your consent before enabling these tracking tools. 

6.10. Use of Calendly for Scheduling 

AoD uses Calendly, a third-party scheduling service, to facilitate the booking of advisory sessions, introductory calls, and administrative meetings. 

By booking a meeting through Calendly, you acknowledge and consent that: 

a) The personal data you submit (including name, email address, company information, and availability) is processed by Calendly on behalf of AoD for the purpose of scheduling and managing appointments. 
b) Calendly stores this information on servers located in the United States. Data transfers are protected under GDPR-compliant safeguards, including Standard Contractual Clauses (SCCs). 
c) AoD remains the Data Controller for personal data processed through Calendly and has entered into a Data Processing Agreement (DPA) with Calendly to ensure compliance with GDPR. 
d) Calendly may send automated reminders or confirmations related to your scheduled meetings. These notifications form part of the scheduling service. 

You may request access, correction, or deletion of data processed via Calendly by contacting AoD using the details provided in these Terms or in the Privacy Policy. 

6.11. Use of Google Drive for Document Management 

AoD uses Google Drive, a cloud-based storage and collaboration service provided by Google LLC, to securely manage documents related to the delivery of the Services, including onboarding materials, matchmaking documentation, and administrative files. 

By using AoD’s Services, you acknowledge and consent that: 

a) Google acts as a Data Processor on behalf of AoD for the purpose of securely storing and managing documents that may contain personal or business-related information. 
b) Data processed via Google Drive may be stored on servers located within the European Union, the United States, or other jurisdictions offering GDPR-compliant safeguards under Standard Contractual Clauses (SCCs). 
c) Google maintains industry-standard security certifications, encryption in transit and at rest, and GDPR-compliant contractual terms. 
d) AoD remains the Data Controller for all data processed through Google Drive. 
e) Access to files stored on Google Drive is strictly limited to authorised AoD personnel as necessary to perform the Services. 

Users may request access, correction, or deletion of data contained within Google Drive by contacting AoD directly. 

6.12. Security Measures and Risk Proportionality 
AoD implements appropriate technical and organisational security measures to protect personal data processed through the Platform. Such measures are designed to be reasonable and proportionate to the nature, scope, context, and risks associated with AoD’s processing activities, taking into account the state of the art and the costs of implementation, in accordance with Article 32 of the GDPR. 

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7. Disclaimer of Warranties and Platform Security 

7.1 AoD vets the Advisors in its network but does not guarantee that any Advisor holds a specific professional license required for regulated services (e.g., legal, tax, or financial advice). The Client is solely responsible for assessing an Advisor's suitability and credentials for the intended purpose. Furthermore, the User agrees to the following conditions regarding platform security and data protection: 

7.2.AoD is committed to protecting the integrity and security of its platform. We implement reasonable and appropriate technical and organisational measures designed to secure the platform against accidental or unlawful destruction, loss, alteration, and unauthorised disclosure of, or access to, the data we process. 

7.3 The security of your account also depends on you. You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You agree to notify AoD immediately of any unauthorised use of your account or any other breach of security. 

7.4. You acknowledge that no data transmission over the Internet or any digital network can be guaranteed to be 100% secure. Whilst AoD strives to protect all information on the platform, we cannot and do not guarantee the absolute security of any information you transmit to or from the platform. Any such transmission is at your own risk. AoD shall not be liable for any damages or losses resulting from security breaches, such as cyberattacks or data intrusions, that occur despite our implementation of reasonable security measures, unless such a breach is a direct result of AoD's gross negligence or wilful misconduct.  

7.5. AoD acts as a Data Controller for the personal data necessary to provide the Services and operates in accordance with the GDPR. As part of our responsibilities, we maintain internal protocols for managing and responding to personal data incidents. In the event of a confirmed data breach that poses a high risk to the rights and freedoms of individuals, AoD will notify affected users and the relevant supervisory authorities as required by law. 

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8. Termination of engagement 
8.1 Voluntary termination by User or AoD: Either a User (Client or Advisor) or AoD may terminate their engagement with three (3) months’ written notice.  

8.2. Termination for cause: AoD reserves the right to terminate a User’s participation with immediate effect if the User: 
a) breaches these Terms or any applicable laws; 
b) acts in a manner that damages AoD’s reputation or the trust of other Users; or 
c) fails to fulfil professional, ethical, or confidentiality obligations. 

In such cases, AoD shall provide written notice stating the reason for termination. 

8.3. Effect of Termination: Upon termination, the User shall immediately cease all representation of affiliation with AoD and remove any branding or references to AoD from digital or printed materials, except where previously authorised for completed engagements or case references. 
8.4. Termination of Client subscription: If a Client terminates their subscription or ceases to use the Platform, all pending advisory sessions already confirmed and paid remain binding. The Client may not engage directly with any Advisor introduced via AoD during the twenty-four (24) month exclusivity period. 

8.5. Surviving Clauses: The termination of the engagement shall not affect the validity of any provisions that by their nature are intended to survive termination. This includes, but is not limited to, clauses relating to Completion of Engagements, Exclusivity and Success Fees, Intellectual Property, Confidentiality, Limitation of Liability, Disclaimer of Warranties, and Governing Law and Jurisdiction.  

 
9. Amendments to these Terms 

9.1. Right to modify the Terms: AoD reserves the right to modify these Terms at any time. 
9.2 Right to modify the Fee Schedule: AoD reserves the right to modify the Fee Schedule on the Platform. 

9.2. Notification: We shall provide all Users with at least ten (10) business days' notice of any material changes through a prominent notification. 

9.3. Acceptance of Changes: A User's continued use of the Platform and its Services after the notice period has expired shall constitute their acceptance of the modified Terms. It is Your responsibility to review the Terms periodically for any changes. 

9.4. Implied Acceptance by Use: By accessing, browsing, or otherwise using the platform and its Services, whether as a Client or an Advisor, you acknowledge and agree to be bound by these Terms of Use and Terms of Service, in their current and updated form. 

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10. Entire Agreement 

These Terms, together with any documents referred to within them, constitute the entire agreement between You and AoD and supersede and extinguish all previous agreements, promises, assurances, warranties, representations, and understandings between us, whether written or oral, relating to its subject matter. You agree that You shall have no remedies in respect of any statement, representation, assurance, or warranty (whether made innocently or negligently) that is not set out in these Terms. 

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11. Severability 

If any provision or part-provision of these Terms is or becomes invalid, illegal, or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal, and enforceable. If such modification is not possible, the relevant provision or part-provision shall be deemed deleted. Any modification to or deletion of a provision or part-provision under this clause shall not affect the validity and enforceability of the rest of these Terms. 

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12. Assignment 

You may not assign, transfer, or delegate any of your rights or obligations under these Terms without our prior written consent. AoD reserves the right to assign, transfer, or delegate any of its rights and obligations under these Terms to a third party, including in connection with a merger, acquisition, or sale of assets, without your consent. 

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13. Force Majeure 

Neither party shall be in breach of these Terms nor liable for delay in performing, or failure to perform, any of its obligations under these Terms if such delay or failure results from events, circumstances, or causes beyond its reasonable control. Such causes include, but are not limited to, acts of God, natural disasters, war, terrorism, riots, pandemics, or government actions. In such circumstances, the time for performance shall be extended by a period equivalent to the period during which performance of the obligation has been delayed or failed to be performed. 

 

14. Governing Law and Jurisdiction 

 These Terms are governed by and construed in accordance with the laws of Sweden. Any disputes shall be settled exclusively by the Swedish courts, with the Gothenburg District Court as the court of first instance. 

  

15. Written Agreements Only 
All amendments, modifications, or additions to these Terms must be made in writing and signed or otherwise expressly confirmed by both parties. No oral agreements, representations, or understandings shall be binding on AoD. 

 

Terms for Advisors 

This section summarises the principal terms for the Advisors, both independent professional advisors and agencies that represent multiple advisors (“Agencies”),  who are part of the AoD’s network. These principal terms for Advisors form an integral part of the general Terms, and by joining the Platform, Advisors agree to be bound by the Terms, including this section for Advisors. For the avoidance of doubt, the Agencies are held fully responsible for ensuring that all individual advisors under their portfolio adhere to the Terms, including this section for the Advisors.  
 
These specific terms for Advisors are also applicable when AoD enters into strategic partnerships with organisations or businesses (such as incubators, accelerators, or other business development partners, hereinafter referred to as "the Partner") to offer AoD's Services to the Partner's network of businesses. The same obligations and responsibilities that adhere to the Advisors under these principal terms for Advisors shall also apply to Partners and the respective advisor under their portfolio.  
 
All clauses and definitions set forth above in the general Terms shall have the same meaning under these terms for Advisors.  
 
All responsibilities and liabilities of the Advisors set forth herein shall also apply to the Agencies and Partners, who are responsible for the acts and omissions of each Advisor under their organisation or portfolio.  

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16. Advisor's Independent Role and Responsibilities 

16.1. All Advisors on the platform act as independent contractors or self-employed professionals, and they are not considered employees of AoD. 

16.2. The Advisor is solely responsible for the content, quality, and outcome of the advisory services they provide. This includes full responsibility for their own taxes, VAT, insurance, and compliance with all applicable laws and regulations within their field of expertise. Furthermore, by joining the platform, the Advisor warrants and represents that: 

a) they are not bound by any contractual obligation (such as a non-compete clause) that would prevent or restrict them from providing their services via the AoD platform, and 

b) they hold and will maintain all necessary professional indemnity insurance and any licenses required to lawfully provide their services. Advisors shall provide advice strictly within the scope of their professional qualifications, authorisations, and insurance coverage. Advisory on demand reserves the right to suspend or remove Advisors who fail to meet these requirements. 

16.3. Advisors retain full discretion to accept or decline any proposed match or engagement with a Client. Participation in a match is entirely voluntary and subject to the Advisor’s own professional judgment, availability, and interest. 

16.4. Each Advisor is solely responsible for ensuring that they possess the professional qualifications, certifications, and insurances required to lawfully provide advisory services within their field of expertise. 
By participating in the AoD network, the Advisor confirms that they: 
a) hold all authorisations, licences, and insurances necessary for their professional activities; 
b) will not provide financial, legal, or other regulated advice unless duly authorised under applicable law; and 
c) will immediately inform AoD if any change occurs affecting their authorisation, licensing, or insurance status. 

16.5 The Advisor shall, as long as the Advisor is connected to the AoD network, have a limited, non-exclusive, revocable, non-transferable, royalty-free right to use AoD’s name and trademark solely for the purpose of marketing the Platform and the Advisor’s collaboration with AoD. This right may be revoked by AoD at any time, with immediate effect, and shall automatically cease upon termination of engagement for whatever reason.  
16.6 By engaging with AoD's network and the Services, the Advisor grants to AoD a limited, non-exclusive, revocable, non-transferable, royalty-free right to use the Advisor's name and trademark solely for the purpose of marketing the Platform and for the provision of the Services. This right shall automatically cease upon termination of engagement between AoD and the Advisor. 

Subject to the Advisor’s strict compliance with these Terms, AoD grants the Advisor a limited, non-exclusive, non-transferable, and revocable license to use AoD’s trade name and trademarks (the "Marks") solely for the purpose of identifying themselves as a verified Advisor for Advisory on demand. The Advisor acknowledges that AoD is the sole owner of the Marks and that any goodwill arising from their use shall inure to the benefit of AoD. 

This license is conditional upon the Advisor’s continued adherence to AoD’s quality standards and these Terms. AoD reserves the right to revoke this license at any time, with immediate effect, should the Advisor breach any provision of this Agreement or if the engagement is terminated. Upon such revocation, the Advisor must immediately cease all use of the Marks. Any unauthorised use of the Marks following revocation shall constitute trademark infringement. 

The Agency's and Partner's role and responsibilities: 

AoD's contractual relationship is with the Agency or Partner as a legal entity. The Agency and Partner shall appoint a primary point of contact who is responsible for all communication with AoD.  

By connecting its advisors to the Platform, the Agency, or the Partner warrants and undertakes the following: 

a) To ensure that all of the advisors have read, understood, and agree to be bound by the Terms in their current form, particularly with regard to the code of conduct, confidentiality, and non-circumvention clauses. 

b) That professional vetting of its advisors has been conducted, and it can attest to their competence and experience. 

c) That the Agency or the Partner is fully liable for the acts, errors, or omissions of its advisors. The Agency or the Partner shall indemnify and hold AoD harmless from any and all claims, damages, or liabilities arising from the services provided by their advisors. 

16.7. Indemnification:  

The Advisor shall indemnify, defend, and hold AoD (including its officers, directors, and employees) harmless from and against any and all claims, damages, liabilities, costs, losses, and expenses (including reasonable legal fees) arising out of or in connection with: a) the Advisor’s provision of advisory services, including any advice given to a Client; b) any breach by the Advisor of these Terms; or c) the Advisor’s violation of any applicable law or the rights of a third party. 

​ 

17. Extended Engagements 

17.1. Non-Circumvention, Exclusivity, and Success Fees: 
In parallel with the Client's obligation, a strict non-circumvention clause also applies to the Advisor. The Advisor shall not, directly or indirectly, engage in or enter into a business relationship with a Client introduced via AoD outside of the Platform for a period of twenty-four (24) months.  

17.2. Non-Solicitation of Advisors The Advisor undertakes not to, during the term of this Agreement and for a period of twenty-four (24) months thereafter, directly or indirectly solicit, recruit, employ, or engage any other AoD, without the prior written consent of AoD. A breach of this clause shall be considered a material breach of these Terms. 

 
18. Personal data and confidentiality obligations for Advisors 

Advisors are independent controllers for personal data processed in their direct relationship with Clients.
18.1. Data Processing Obligations (GDPR): In the course of providing advisory services, you act as a Data Processor for personal data shared by the Client via the platform. In such a capacity, you agree to the following mandatory obligations: 

a. Process only on instruction: You shall only process personal data in accordance with the documented instructions of the Client, primarily for the purpose of providing the agreed-upon advisory services. 

b. Ensure Confidentiality: You shall ensure that any persons you authorise to process the personal data have committed themselves to confidentiality. 

c. Implement Security Measures: You shall implement and maintain, at your own cost, appropriate technical and organisational measures to ensure a level of security appropriate to the risk. These measures are a prerequisite for being eligible for engagements and must, at a minimum, include: 

i. Encryption: All Client data must be encrypted both at rest (when stored on disks, drives, or servers) and in transit (when sent over the internet or other networks). 

ii. Access Control: You must implement strong password policies and, where possible, two-factor authentication for all systems used to access or store Client data. 

iii. Secure Environment: You are prohibited from storing or processing Client data on personal, unmanaged, or unsecured devices or public cloud services not explicitly approved for the engagement. 

iv. Secure Deletion: You must have a process for securely and permanently deleting Client data within thirty (30) days after the completion of an engagement, unless otherwise required by law. 

d. Assist the Controller: You shall assist AoD and the Client in ensuring compliance with their obligations under GDPR, particularly in relation to data subject rights and data security. 

e. Data Breach Notification: You must notify AoD without undue delay, and in no case later than twenty-four (24) hours, upon becoming aware of a personal data breach affecting any Client data. 

f. Demonstrate Compliance: Upon request from AoD or the Client, you shall promptly provide sufficient information and documentation to demonstrate your compliance with the obligations under this clause. AoD reserves the right to suspend your account if compliance cannot be demonstrated. 

18.2. Advisor agrees to treat all Client information as strictly confidential, in accordance with the Terms 

18.3 The Advisors commit to high ethical standards and act in the best interest of Clients. The Advisors undertake to promptly disclose any actual or potential conflict of interest that may arise in relation to a matched Client or the services required. The Advisors agree not to accept any engagement where such a conflict could reasonably be seen to compromise your professional judgement or integrity.  

 
18.4 By engaging with AoD as an advisor, the Advisor agree to the following confidentiality obligations as listed below: 

a. Definition of Confidential Information 
All oral, written, digital or other information shared between AoD, the advisor, and both potential and existing clients – including but not limited to business plans, strategies, client data, financial information, technical solutions, personal data and any communications within the scope of AoD’s operations – shall be regarded as confidential. This obligation covers all confidential information belonging to AoD and the Clients. 

b. Obligations 
The Advisor undertakes to: 

• Not disclose Confidential Information to any third party without the prior written consent of the party that owns the information/data. 

• Not use Confidential Information for any purpose other than the provision of advisory services through AoD and its Platform. 

• Take all reasonable steps to protect Confidential Information from unauthorised access. 

• Liquidated Damages: In the event of a breach of confidentiality, the Advisor shall compensate AoD for the actual damage incurred. The amount of compensation shall be proportionate to the nature and extent of the breach and the harm caused to AoD.  

c. Exemptions 
The confidentiality obligation does not apply to information that: 
a) is or becomes publicly available without breach of this agreement; 
b) is lawfully received from a third party without confidentiality obligations; or 
c) is required to be disclosed by law or governmental order. 

d. Duration 
The confidentiality obligation applies during the engagement of the applicable Servicesand shall remain in effect for five (5) years following its termination. For information which by its nature constitutes trade secrets, proprietary business information, or client data, the confidentiality obligation shall remain in effect without limitation in time, for as long as such information constitutes a trade secret under applicable law. 

e. Obligations. The Advisor undertakes to: Not disclose confidential information to any third party without the prior written consent of the party that owns the information/data. Not use confidential information for any purpose other than the provision of advisory services through AoD. Maintain strict confidentiality regarding AoD’s proprietary information and business operations, including, but not limited to, matching details, network composition, Advisor identities, structures, and the content of internal communications, both during and after the engagement. Take all reasonable steps to protect confidential information from unauthorised access.  

18.5. The Advisor grants AoD a non-exclusive, worldwide, royalty-free right to use the Advisor’s anonymised advisory engagements conducted through AoD for marketing and promotional purposes. AoD may publish anonymised case studies or success stories describing the outcome of an engagement.  

18.6. Obligation to Complete Ongoing Engagements and Liquidated Damages 

a. Commitment to Completion: The Advisor agrees that accepting an engagement from a Client via the AoD platform constitutes a binding commitment to complete the engagement in accordance with the agreed scope and timeline. Termination of the Advisor's general agreement with AoD does not release the Advisor from their obligation to complete any and all ongoing engagements. 

b. Penalty for Abandonment: Should the Advisor, without the Client's and AoD's prior written consent, abandon, prematurely terminate, or fail to diligently complete an ongoing engagement, this shall be considered a material breach of these Terms. In such an event, the Advisor shall be liable to pay AoD liquidated damages as calculated below. 

c. Calculation of Liquidated Damages (Vite) and Further Damages: In the event of a breach under this applicable section, the Advisor shall pay liquidated damagesof the total estimated value of the abandoned engagement, with a minimum of SEK 50,000. The payment of such liquidated damages (vite) is payable upon breach, regardless of the actual loss incurred. Furthermore, this provision does not prejudice AoD's right to claim full compensation (skadestånd) for any actual losses exceeding the amount of the liquidated damages. 

 
19. Payment Flow 
19.1. Stripe Connected Accounts 
Advisors, Partners and Agencies onboarded to AoD are required to create and maintain an active Stripe Connected Account. This account is governed by Stripe’s Connected Account Agreement, which constitutes a direct and legally binding contract between the Advisor (or Agency or Partner) and Stripe. AoD is not a party to this agreement. 

19.2. Onboarding and Compliance (KYC/AML) 
Stripe performs all necessary Know-Your-Customer (KYC) and Anti-Money-Laundering (AML) verifications required by law. AoD does not collect or process identity documents for this purpose. Advisors who do not pass Stripe’s verification cannot receive payouts via the platform. 

19.3. Responsibilities of Stripe and AoD 

a. Stripe is responsible for payment processing, regulatory compliance (including KYC/AML), and secure fund disbursement. 

b. AoD is responsible for maintaining the contractual relationship with Users, setting service fees, and facilitating transactions through Stripe’s infrastructure. 

19.4. Payment Flow and Automatic Deductions 
All payments between Clients and Advisors are processed automatically through Stripe. Upon a confirmed booking or engagement, Client payments are collected by Stripe, and Advisor payouts are released to their connected Stripe account after deduction of: 
a) AoD’s applicable platform service fee, and 
b) Stripe’s transaction fee. 
AoD never holds or manages Client or Advisor funds for the advisory sessions directly. 

19.5. Fees, Taxes, and Payouts 
Stripe’s standard transaction fees apply to all processed payments. AoD’s Platform service fee is automatically deducted before payout. Advisors, Partners and Agencies are solely responsible for declaring and paying all applicable taxes in accordance with local regulations. 

19.6. Payout Schedule and Delays 
Payouts to Advisors, Partners and Agencies are processed automatically after each completed session, or on a monthly schedule for ongoing or retained engagements. Delays may occur due to bank processing times, weekends, or Stripe’s compliance reviews. AoD is not liable for delays caused by Stripe or third-party payment institutions. 
 
20. Governing law 
These specific terms for Advisors are governed by and construed in accordance with the laws of Sweden. Any disputes shall be settled exclusively by the Swedish courts, with the Gothenburg District Court as the court of first instance. 

 
21. Written Agreements Only 
All amendments, modifications, or additions to these Terms must be made in writing and signed or otherwise expressly confirmed by both parties. No oral agreements, representations, or understandings shall be binding on AoD.