Thank you for choosing Advisory on demand

Terms for Clients

1. The Scope of Our Services

1.1. Digital Matchmaking Platform: AoD provides a platform that connects business clients with a network of vetted, independent professional advisors ("Advisors"). Our Service consists of identifying and introducing suitable Advisors based on your needs, and facilitating the booking and payment of advisory sessions.

1.2. Intermediary Role: AoD acts solely as an intermediary. We do not provide the advisory services ourselves. The content, quality, and outcome of any advisory session are the sole responsibility of the independent Advisor. By confirming a booking, the Client acknowledges that the service is delivered by an independent third party, not by AoD.

1.2.1 Professional Responsibility and Insurance

Each Advisor operates independently and maintains their own professional responsibility and insurance coverage. Advisory on demand does not provide or assume any professional liability, insurance, or warranty for the advice or services delivered by Advisors.

1.3. Special Conditions for Regulated Services (e.g., Legal Advice)

a. Direct Contractual Relationship: When a Client engages an Advisor for services requiring statutory authorisation (e.g., a solicitor or advocate), AoD acts solely as a technical platform and intermediary for the introduction. In such cases, the Client enters into a direct and binding contractual relationship with the Advisor.

b. Responsibility: The Advisor is solely responsible for acting in accordance with applicable law and their professional code of conduct.

c. Allocation of Liability: All liability for the advice rendered, including its content, quality, and any resulting consequences, rests exclusively with the Advisor under the terms of their direct agreement with the Client. AoD is not a party to this agreement and bears no liability whatsoever for the advice provided. The Client acknowledges that any claims relating to the advice must be directed to the Advisor.

1.4. Regulatory Status and Limitation of Services: AoD is not a financial advisor or an investment intermediary under the supervision of the Swedish Financial Supervisory Authority (Finansinspektionen). The platform provides matchmaking and introduction services only, connecting clients with independent advisors for professional collaboration. All fees charged by AoD relate solely to the matchmaking and facilitation of business relationships and not to any financial advice, management of funds, or execution of investment transactions. Clients and advisors are responsible for ensuring that any subsequent agreements or investments entered into as a result of introductions through the platform comply with applicable laws and regulations.

1.5. Business Use Only: The AoD platform and Services are offered exclusively to business users acting in a commercial or professional capacity, including companies and sole traders, as well as any entities introduced through a partnership agreement, code, or referral link (an "Introduced Entity"). By purchasing or using the Services, you represent and warrant that you are acting on behalf of a business and have the authority to bind that business. AoD reserves the right to cancel and refund any purchase that appears to have been made by a consumer under Swedish consumer protection law.

1.6 Misrepresentation of Business Status: By purchasing or using the Services, the Client confirms that they are acting on behalf of a business and have the authority to enter into binding agreements on behalf of that business. The Client understands that Advisory on demand’s Services are intended exclusively for business use, and that such confirmation constitutes a declaration of professional capacity. If any information provided in this regard is false or misleading, the purchase or use of the Services shall still be governed by Advisory on demand’s business terms (B2B). Any misrepresentation of business status shall be deemed a material breach of contract, and no consumer rights, such as withdrawal or refund, shall apply.

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2. Client Obligations

2.1. You undertake to provide accurate and complete information about your business needs to enable a relevant match.

2.2. You agree to use the platform and its Services for lawful and professional purposes only and to interact respectfully with Advisors and AoD staff.

 

3. Fees, Payment and Cancellation

3.1. Fees: Access to our matchmaking services requires a monthly subscription fee. Each advisory session is charged separately. All applicable fees are presented on the platform at the time of purchase. 

3.2. Payment: All payments are due in advance and are processed through our designated third-party payment provider.

3.3. Cancellation Policy: Clients may reschedule a confirmed advisory session free of charge up to twenty-four (24) hours before the scheduled start time. To ensure flexibility and transparency, any rescheduling made at least twenty-four (24) hours in advance may be moved to a new date within six (6) weeks from the original booking, provided that both the Client and the Advisor agree on a new time slot. If a cancellation or rescheduling request is made less than twenty-four (24) hours before the scheduled start time, the session is considered completed and non-refundable.

Sessions not rebooked within the six-week period will be considered forfeited and are non-refundable.

3.4. Payment Flow & Frequency: AoD uses Stripe Connect to process all payments. Clients pay in advance, and funds are released to the Advisor’s connected Stripe account immediately upon booking. For longer engagements, payouts are monthly. 

3.5. Reschedules, No-Shows, Refunds: Clients may only reschedule, not cancel.

• More than 24 hours’ notice: the session is simply moved to a new time.

• Less than 24 hours or no-show: the session is deemed completed and non-refundable.

Refunds are rare and thoroughly verified, and completed sessions are never retracted.

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4. Exclusivity, Extended Engagements, and Fees

Core Service – Matchmaking Foundation: The foundation of AoD is its matchmaking service, which connects clients with senior advisors through a curated digital platform. This matchmaking process forms the core of AoD’s business model. Through this service, AoD identifies and facilitates relevant introductions between Clients and Advisors, enabling strategic advisory sessions and collaborations. The remuneration model, as further specified in the platform's Fee Schedule, outlines the current pricing structure and Advisory Remuneration model, including the applicable Advisor Fees, hourly rates, and AoD’s platform service fees, together with examples of how remuneration is calculated for different engagement types. These rates and percentages may be updated from time to time, and any changes will always be communicated transparently on the platform. All resulting interactions, including advisory meetings, projects, or long-term engagements, are governed by the exclusivity and fee structures set forth below.

4.0. Scope of Covered Collaborations 

All forms of collaboration, commercial opportunity, or professional engagement that originate from a Match – whether or not they fall under the definition of an Extended Engagement – shall be deemed to arise through AoD and must be conducted exclusively via AoD. This includes any paid or unpaid cooperation, partnership, introduction, project, advisory activity, referral, or commercial relationship of any kind. Clients and Advisors are prohibited from establishing such engagements outside the AoD platform during the exclusivity period.

4.1. Exclusivity and Standard Engagement Period: To protect the investment AoD makes in curating and facilitating professional connections, the Client agrees that all communication, collaboration, and subsequent engagements with any Advisor with whom they have been Matched (as defined in these Terms) shall take place exclusively through AoD. The exclusivity period applies for twenty-four (24) months from the date the Match occurred. The exclusivity obligation applies irrespective of whether the Client ultimately books an advisory session via the platform.

4.2. Extended Engagements & Success Fees: If a Match leads to an Extended Engagement, AoD is entitled to a Success Fee as compensation for the business opportunity created. Typically, advisors and companies agree on an annual fee and a corresponding percentage rate, of which the equivalent percentage of the annual remuneration is paid by the Client to AoD.

a. Definition: An "Extended Engagement" includes, but is not limited to, a board appointment (executive or advisory), an employment contract, a retainer agreement, or a fixed-term project or consulting contract.

b. Payment Obligation: The Client is liable for the payment of the Success Fee. The fee is based on the first year's agreed compensation between the Client and the Advisor, and is structured as follows:

• Board Appointment: A placement fee applies, typically corresponding to 10-15% of the annual remuneration. 

• Retainer agreement (fixed monthly advisory): 10-25%

• Project or consulting contract (e.g., interim roles): 15-25%

• Employment contract: 15–25%

The applicable success fee is determined within the stated percentage ranges and may vary depending on the client’s industry sector and the nature of the engagement. AoD applies lower percentages in sectors with established fee sensitivity (e.g. legal services) and higher percentages in industries or roles where demand is acute and the value of successful matching is particularly high (e.g. interim management in tech or life sciences). The final applicable fee will always be specified in writing prior to engagement. 

The obligation to pay a Success Fee applies regardless of whether the Extended Engagement was contracted directly or indirectly, provided the engagement originated from a Match as defined in these Terms.

c. Success Fees for Investments: If an introduction facilitated by AoD results in a direct investment by the Advisor into the Client's company, the following Success Fee shall apply:

• 1% of the invested amount, paid by the Client to AoD. The 1% investment Success Fee applies only to investments or introductions that originate directly through Advisory on demand. If an Advisor introduces a Client to a third-party investor entirely outside the scope of AoD’s matchmaking activities, and without any connection to an introduction facilitated by AoD, no Success Fee shall apply.

4.3. Notification Obligation: The Client and the Advisor are jointly responsible for notifying AoD within ten (10) business days whenever a Match results in:

• an Extended Engagement,

• ongoing collaboration, or

• any contractual relationship of commercial value.

Failure to notify does not remove the Client’s obligation to pay applicable Success Fees.

4.4. Breach of Agreement: Any breach of this clause 4 constitutes a material breach of these Terms. Advisors introduced via AoD are subject to corresponding exclusivity and success fee obligations under the Advisor Terms.

4.5. Client Matching Rights: Clients are entitled to be matched with the Advisor that AoD, based on expertise, experience, and fit, assesses as the most suitable match for their specific needs. However, Clients retain full flexibility to request a new match after the completion of each advisory session. This ensures that all engagements remain aligned with the Client’s evolving requirements and preferences.

 

5. Intellectual Property

5.1. Materials from Advisors: All materials created by an Advisor specifically for a Client shall remain the intellectual property of the Advisor. The Client is granted to use such materials for their own internal business purposes. Resale or public distribution is strictly prohibited.

5.2. The AoD Platform: All software, text, and other content on the platform are the exclusive property of AoD and may not be copied or commercially exploited without our express written permission.

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6. Confidentiality and Data Protection (Privacy)

6.1. Confidentiality Obligation: You, as the Client, undertake to treat all information shared by the Advisor as confidential. The Advisor is bound by a strict confidentiality agreement.

6.2. Our Role as Data Controller: For the purpose of providing the Services, Advisory on demand ("AoD") acts as a Data Controller for your personal data. We are committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR). By using our Services, you acknowledge and agree to the data practices described in this clause.

6.3. What Data We Collect and Why: We collect and process personal data necessary to operate our platform and fulfil our contractual obligations. This includes:

a. Identity and Contact Data: Name, email address, and company details, collected to create your account and manage our relationship with you.

b. Business Needs Data: Information you provide about your business challenges and needs, collected to perform our matchmaking service.

c. Transaction Data: Payment details, which are processed securely by our third-party payment provider to handle fees and subscriptions.

6.4. Legal Basis and Data Sharing: Our legal basis for processing your data is the necessity to perform the contract between us. To facilitate the matchmaking service, it is necessary for us to share your relevant business needs data with potential Advisors in our network. All Advisors are bound by confidentiality and data protection obligations.

6.5. Data Retention: We will only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6.6. Your Rights: Under GDPR, you have rights in relation to your personal data, including the right to request access, correction, erasure, or restriction of your data. To exercise any of these rights, please contact us.

6.7. Use of Typeform for Data Collection

AoD uses Typeform, a third-party service provider, to collect certain information from Users, such as registration details, onboarding data, or business-related information necessary for matchmaking and service provision.

By submitting information via a Typeform form, you acknowledge and consent that:

a) The data you provide is securely transmitted and processed by Typeform on behalf of AoD.
b) Typeform may store your responses on servers located within the European Union or other jurisdictions providing adequate data protection standards under the GDPR.
c) AoD remains the Data Controller for all data collected through Typeform and ensures that Typeform acts as a Data Processor under GDPR-compliant contractual terms.
d) You may request access, correction, or deletion of your data collected through Typeform by contacting AoD directly via the contact details provided in these Terms or in the Privacy Policy.

AoD has executed a Data Processing Agreement (DPA) with Typeform to ensure compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

6.8. Use of Wix as Platform Provider

The Advisory on demand website and its digital platform are hosted and operated through Wix.com Ltd. (“Wix”), a third-party website and data-management provider headquartered in Israel, which is recognised by the European Commission as ensuring an adequate level of data protection under the GDPR.

By using the AoD website or creating an account, you acknowledge and consent that:

a) Wix acts as a Data Processor on behalf of AoD for the purposes of hosting, website functionality, user authentication, and data storage.
b) Personal data submitted via the website (such as contact details, subscription information, cookies, or form entries) is stored securely on Wix’s servers located in the European Union, the United States, and/or Israel under GDPR-compliant safeguards.
c) Wix may collect technical information (e.g. cookies, device data, IP address) as described in AoD’s Cookie Policy and Wix’s own Privacy Policy.
d) AoD remains the Data Controller for all personal data processed via the Wix platform and ensures a GDPR-compliant Data Processing Agreement (DPA) is in place with Wix.

For further details on how Wix processes data, users are encouraged to review Wix’s Privacy Policy.

6.9. Use of LinkedIn Insight Tag and Google Analytics

AoD uses LinkedIn Insight Tag and Google Analytics to analyse website traffic, optimise performance, and measure the effectiveness of marketing campaigns.

LinkedIn Insight Tag enables AoD to understand how visitors interact with the site after viewing or clicking on a LinkedIn advertisement.

• The tag collects data such as IP address, device information, and browsing behaviour, which is aggregated and anonymised before analysis.

• This data may also be used by LinkedIn to provide AoD with anonymised demographic insights about visitors (e.g., industry, job title, company size).

• LinkedIn acts as an independent data controller for any further processing it performs in accordance with its LinkedIn Privacy Policy.

Google Analytics collects data about website usage (e.g., page views, time on site, and navigation paths).

• The information is processed by Google Ireland Limited and may be transferred to the United States under GDPR-compliant safeguards (such as Standard Contractual Clauses).

• Data is stored for a limited retention period, and AoD does not use Google Analytics to identify individual visitors.

• Users can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

AoD’s use of these tools is based on legitimate interest under Article 6(1)(f) of the GDPR, to understand and improve our services. Where legally required, AoD will request your consent before enabling these tracking tools.

6.10. Use of Calendly for Scheduling

AoD uses Calendly, a third-party scheduling service, to facilitate the booking of advisory sessions, introductory calls, and administrative meetings.

By booking a meeting through Calendly, you acknowledge and consent that:

a) The personal data you submit (including name, email address, company information, and availability) is processed by Calendly on behalf of AoD for the purpose of scheduling and managing appointments.
b) Calendly stores this information on servers located in the United States. Data transfers are protected under GDPR-compliant safeguards, including Standard Contractual Clauses (SCCs).
c) AoD remains the Data Controller for personal data processed through Calendly and has entered into a Data Processing Agreement (DPA) with Calendly to ensure compliance with GDPR.
d) Calendly may send automated reminders or confirmations related to your scheduled meetings. These notifications form part of the scheduling service.

You may request access, correction, or deletion of data processed via Calendly by contacting AoD using the details provided in these Terms or in the Privacy Policy.

6.11. Use of Google Drive for Document Management

AoD uses Google Drive, a cloud-based storage and collaboration service provided by Google LLC, to securely manage documents related to the delivery of the Services, including onboarding materials, matchmaking documentation, and administrative files.

By using AoD’s Services, you acknowledge and consent that:

a) Google acts as a Data Processor on behalf of AoD for the purpose of securely storing and managing documents that may contain personal or business-related information.
b) Data processed via Google Drive may be stored on servers located within the European Union, the United States, or other jurisdictions offering GDPR-compliant safeguards under Standard Contractual Clauses (SCCs).
c) Google maintains industry-standard security certifications, encryption in transit and at rest, and GDPR-compliant contractual terms.
d) AoD remains the Data Controller for all data processed through Google Drive and has a Data Processing Agreement (DPA) in place with Google to ensure lawful processing.
e) Access to files stored on Google Drive is strictly limited to authorised AoD personnel as necessary to perform the Services.

Users may request access, correction, or deletion of data contained within Google Drive by contacting AoD directly.

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7. Disclaimer of Warranties and Platform Security

AoD vets the Advisors in its network but does not guarantee that any Advisor holds a specific professional licence required for regulated services (e.g., legal, tax, or financial advice). The Client is solely responsible for assessing an Advisor's suitability and credentials for the intended purpose. Furthermore, the User agrees to the following conditions regarding platform security and data protection:

7.1. AoD's Commitment: AoD is committed to protecting the integrity and security of its platform. We implement reasonable and appropriate technical and organisational measures designed to secure the platform against accidental or unlawful destruction, loss, alteration, and unauthorised disclosure of, or access to, the data we process.

7.2. User's Responsibility: The security of your account also depends on you. You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You agree to notify AoD immediately of any unauthorised use of your account or any other breach of security.

7.3. Limitation of Liability for Cyber Incidents: You acknowledge that no data transmission over the Internet or any digital network can be guaranteed to be 100% secure. Whilst AoD strives to protect all information on the platform, we cannot and do not guarantee the absolute security of any information you transmit to or from the platform. Any such transmission is at your own risk. AoD shall not be liable for any damages or losses resulting from security breaches, such as cyberattacks or data intrusions, that occur despite our implementation of reasonable security measures, unless such a breach is a direct result of AoD's gross negligence or wilful misconduct. 7.4. Data Processing (GDPR): AoD acts as a Data Controller for the personal data necessary to provide the Services and operates in accordance with the GDPR. As part of our responsibilities, we maintain internal protocols for managing and responding to personal data incidents. In the event of a confirmed data breach that poses a high risk to the rights and freedoms of individuals, AoD will notify affected users and the relevant supervisory authorities as required by law.

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8. Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of Sweden. Any disputes shall be settled exclusively by the Swedish courts, with the Gothenburg District Court as the court of first instance.

 

Terms for Advisors

This section summarises the principal terms for the independent professional advisors ("Advisors") who are part of the Advisory on demand ("AoD") network. By joining the platform, Advisors agree to these terms.

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9. Advisor's Independent Role and Responsibilities

9.1. Independent Contractor: All Advisors on the platform act as independent contractors or self-employed professionals. They are not employees of AoD.

9.2. Sole Responsibility and Professional Warranties: The Advisor is solely responsible for the content, quality, and outcome of the advisory services they provide. This includes full responsibility for their own taxes, VAT, insurance, and compliance with all applicable laws and regulations within their field of expertise. Furthermore, by joining the platform, the Advisor warrants and represents that:

a) they are not bound by any contractual obligation (such as a non-compete clause) that would prevent or restrict them from providing their services via the AoD platform, and

b) they hold and will maintain all necessary professional indemnity insurance and any licenses required to lawfully provide their services. Advisors shall provide advice strictly within the scope of their professional qualifications, authorisations, and insurance coverage. Advisory on demand reserves the right to suspend or remove Advisors who fail to meet these requirements.

9.3. Right to Accept or Decline Matches: Advisors retain full discretion to accept or decline any proposed match or engagement with a Client. Participation in a match is entirely voluntary and subject to the Advisor’s own professional judgment, availability, and interest.

9.4. Professional Qualifications and Compliance: Each Advisor is solely responsible for ensuring that they possess the professional qualifications, certifications, and insurances required to lawfully provide advisory services within their field of expertise.
By participating in the AoD network, the Advisor confirms that they:
a) hold all authorisations, licences, and insurances necessary for their professional activities;
b) will not provide financial, legal, or other regulated advice unless duly authorised under applicable law; and
c) will immediately inform AoD if any change occurs affecting their authorisation, licensing, or insurance status.

Advisory on demand does not verify or guarantee any Advisor’s professional qualifications or compliance, and accepts no liability for any loss arising from advice given by an Advisor.

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10. Advisor Obligations on the Platform

10.1. Professional Conduct: The Advisor undertakes to act ethically, professionally, and in the best interest of the Client.

10.2. Non-Circumvention, Exclusivity, and Success Fees:
In parallel with the Client's obligation, a strict non-circumvention clause applies to the Advisor. The Advisor shall not, directly or indirectly, engage in or enter into a business relationship with a Client introduced via AoD outside of the platform for a period of twenty-four (24) months. The Advisor acknowledges and agrees to the Success Fee model. If an introduction leads to an Extended Engagement within the exclusivity period, AoD is entitled to a Success Fee from the Client. An "Extended Engagement" is defined as, but not limited to, a board appointment, an advisory board role, an employment contract, or a project or consulting agreement. A breach of this clause will result in liquidated damages.

10.3. Notification Obligation for Extended Engagements: The Advisor is, jointly with the Client, responsible for notifying AoD in writing within ten (10) business days if an introduction leads to an extended engagement.

10.4. Data Processing Obligations (GDPR): In the course of providing advisory services, you act as a Data Processor for personal data shared by the Client via the platform. In such a capacity, you agree to the following mandatory obligations:

a. Process only on instruction: You shall only process personal data in accordance with the documented instructions of the Client, primarily for the purpose of providing the agreed-upon advisory services.

b. Ensure Confidentiality: You shall ensure that any persons you authorise to process the personal data have committed themselves to confidentiality.

c. Implement Security Measures: You shall implement and maintain, at your own cost, appropriate technical and organisational measures to ensure a level of security appropriate to the risk. These measures are a prerequisite for being eligible for engagements and must, at a minimum, include:

i. Encryption: All Client data must be encrypted both at rest (when stored on disks, drives, or servers) and in transit (when sent over the internet or other networks).

ii. Access Control: You must implement strong password policies and, where possible, two-factor authentication for all systems used to access or store Client data.

iii. Secure Environment: You are prohibited from storing or processing Client data on personal, unmanaged, or unsecured devices or public cloud services not explicitly approved for the engagement.

iv. Secure Deletion: You must have a process for securely and permanently deleting Client data within thirty (30) days after the completion of an engagement, unless otherwise required by law.

d. Assist the Controller: You shall assist AoD and the Client in ensuring compliance with their obligations under GDPR, particularly in relation to data subject rights and data security.

e. Data Breach Notification: You must notify AoD without undue delay, and in no case later than twenty-four (24) hours, upon becoming aware of a personal data breach affecting any Client data.

f. Demonstrate Compliance: Upon request from AoD or the Client, you shall promptly provide sufficient information and documentation to demonstrate your compliance with the obligations under this clause. AoD reserves the right to suspend your account if compliance cannot be demonstrated.

10.5. Confidentiality & Non-Disclosure (NDA): You agree to treat all client information as strictly confidential, in accordance with the full terms outlined in the section below.

You commit to high ethical standards and act in the best interest of clients.

You undertake to promptly disclose any actual or potential conflict of interest that may arise in relation to a matched client or the services required. You agree not to accept any engagement where such a conflict could reasonably be seen to compromise your professional judgement or integrity. By engaging with AoD as an advisor, you agree to the following confidentiality obligations:

1. Definition of Confidential Information
   All oral, written, digital or other information shared between AoD, the advisor, and both potential and existing clients – including but not limited to business plans, strategies, client data, financial information, technical solutions, personal data and any communications within the scope of AoD’s operations – shall be regarded as confidential. This obligation covers all confidential information belonging to AoD as well as to AoD’s clients.

2. Obligations
   The advisor undertakes to:

• Not disclose confidential information to any third party without the prior written consent of the party that owns the information/data.

• Not use confidential information for any purpose other than the provision of advisory services through AoD.

• Take all reasonable steps to protect confidential information from unauthorised access.

• Liquidated Damages: In the event of a breach of confidentiality, the Advisor shall compensate AoD for the actual damage incurred. The amount of compensation shall be proportionate to the nature and extent of the breach and the harm caused to AoD. 

1. Exemptions
   The confidentiality obligation does not apply to information that:
   a) is or becomes publicly available without breach of this agreement;
   b) is lawfully received from a third party without confidentiality obligations; or
   c) is required to be disclosed by law or governmental order.

2. Duration
   The confidentiality obligation applies during the engagement and shall remain in effect for five (5) years following its termination. For information which by its nature constitutes trade secrets, proprietary business information, or client data, the confidentiality obligation shall remain in effect without limitation in time, for as long as such information constitutes a trade secret under applicable law.

3. Obligations​. The advisor undertakes to: Not disclose confidential information to any third party without the prior written consent of the party that owns the information/data. Not use confidential information for any purpose other than the provision of advisory services through AoD. Maintain strict confidentiality regarding AoD’s proprietary information and business operations, including, but not limited to, the details of the matching, network composition, Advisor identities, structures, and the content of internal communications, both during and after the engagement. Take all reasonable steps to protect confidential information from unauthorised access. 

10.6. Consent to Marketing Use: The Advisor grants AoD a non-exclusive, worldwide, royalty-free right to use the Advisor’s anonymised advisory engagements conducted through AoD for marketing and promotional purposes. AoD may publish case studies or success stories describing the outcome of an engagement. 

10.7. Obligation to Complete Ongoing Engagements and Liquidated Damages

a. Commitment to Completion: The Advisor agrees that accepting an engagement from a Client via the AoD platform constitutes a binding commitment to complete the engagement in accordance with the agreed scope and timeline. Termination of the Advisor's general agreement with AoD under Clause 14 does not release the Advisor from their obligation to complete any and all ongoing engagements.

b. Penalty for Abandonment: Should the Advisor, without the Client's and AoD's prior written consent, abandon, prematurely terminate, or fail to diligently complete an ongoing engagement, this shall be considered a material breach of these Terms. In such an event, the Advisor shall be liable to pay AoD liquidated damages ("vite").

c. Calculation of Liquidated Damages (Vite) and Further Damages: In the event of such a material breach, the Advisor shall pay liquidated damages, under Swedish law referred to as vite, amounting to thirty percent (30%) of the total estimated value of the abandoned engagement, with a minimum of SEK 50,000. The payment of such liquidated damages (vite) is payable upon breach regardless of the actual loss incurred. Furthermore, this provision does not prejudice AoD's right to claim full compensation (skadestånd) for any actual losses exceeding the amount of the liquidated damages.

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11. Remuneration and Fees
11.1. Payment Flow: The Client pays AoD for advisory sessions. AoD will then pay the Advisor's fee ("Advisor Fee") after the deduction of the platform's service charge ("Platform Fee"), in accordance with the remuneration model. 

For single sessions, the Client pays in advance, and funds are released to the Advisor’s connected Stripe account immediately upon booking. For longer engagements, payouts are monthly. 

Client reschedules or no-shows do not affect the Advisor’s payout. Refunds are rare and verified; completed sessions are never clawed back.

All advisor payouts are managed via Stripe Connect in accordance with Section 13.5 of the General Terms for All Users.

11.2. Acceptance of Success Fee Model: By joining the platform, the Advisor agrees to the Success Fee model which entitles AoD to a success fee for extended engagements.

 

12. Governing Agreement

The entire legal relationship between the Advisor and AoD is governed exclusively by these terms. 

12.1. Partner Agreements AoD may, at its sole discretion, offer certain Advisors a separate "Partner Agreement" to govern a deeper strategic collaboration. In the event of such an agreement, its terms shall supplement and, in case of any conflict, prevail over these general Terms for Advisors.

 

General Terms for All Users

13. Amendments to these Terms

13.1. Right to Modify: AoD reserves the right to modify these Terms at any time.

13.2. Notification: We shall provide all users with at least ten (10) business days' notice of any material changes through a prominent notification.

13.3. Acceptance of Changes: A user's continued use of the platform and its Services after the notice period has expired shall constitute their acceptance of the modified Terms. It is your responsibility to review the Terms periodically for any changes.

13.4. Implied Acceptance by Use: By accessing, browsing, or otherwise using the platform and its Services, whether as a Client or an Advisor, you acknowledge and agree to be bound by these Terms of Use and Terms of Service, in their current and updated form.

13.5. Payment Infrastructure and Stripe Connect

13.5.1. Payment Processing Provider
Advisory on demand (“AoD”) uses Stripe Connect as its secure payment infrastructure for all transactions on the platform, including payments from Clients to Advisors and payouts to Advisors or Agencies. By using the platform, all Users agree to the processing of payments through Stripe.

13.5.2. Stripe Connected Accounts
Advisors and Agencies onboarded to AoD are required to create and maintain an active Stripe Connected Account. This account is governed by Stripe’s Connected Account Agreement, which constitutes a direct and legally binding contract between the Advisor (or Agency) and Stripe. AoD is not a party to this agreement.

13.5.3. Onboarding and Compliance (KYC/AML)
Stripe performs all necessary Know-Your-Customer (KYC) and Anti-Money-Laundering (AML) verifications required by law. AoD does not collect or process identity documents for this purpose. Advisors who do not pass Stripe’s verification cannot receive payouts via the platform.

13.5.4. Responsibilities of Stripe and AoD

• Stripe is responsible for payment processing, regulatory compliance (including KYC/AML), and the secure disbursement of funds.

• AoD is responsible for maintaining the contractual relationship with Users, setting service fees, and facilitating transactions through Stripe’s infrastructure.

13.5.5. Payment Flow and Automatic Deductions
All payments between Clients and Advisors are processed automatically through Stripe. Upon a confirmed booking or engagement, Client payments are collected by Stripe, and Advisor payouts are released to their connected Stripe account after deduction of:
a) AoD’s applicable platform service fee, and
b) Stripe’s transaction fee.
AoD never holds or manages client or advisor funds directly.

13.5.6. Applicable Terms
All Users acknowledge that payment activity is governed jointly by:
a) Stripe’s Connected Account Agreement (between Stripe and the Advisor/Agency);
b) AoD’s Terms of Service & Conditions (between AoD, Clients, and Advisors/Agencies); and
c) AoD’s Fee Schedule, as amended from time to time.
If any conflict arises between these documents, Stripe’s Connected Account Agreement shall prevail in all matters concerning payment processing.

13.5.7. Fees, Taxes, and Payouts
Stripe’s standard transaction fees apply to all processed payments. AoD’s platform service fee is automatically deducted before payout. Advisors and Agencies are solely responsible for declaring and paying all applicable taxes (including VAT) in accordance with local regulations.

13.5.8. Payout Schedule and Delays
Payouts to Advisors and Agencies are processed automatically after each completed session, or on a monthly schedule for ongoing or retained engagements. Delays may occur due to bank processing times, weekends, or Stripe’s compliance reviews. AoD is not liable for delays caused by Stripe or third-party payment institutions.

13.5.9. Legal Status
AoD acts solely as an intermediary and technical facilitator of payments via Stripe. AoD is not a financial institution, fund manager, or payment intermediary under Swedish or EU law.

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14. Termination of Engagements

14.1. Voluntary Termination by User or AoD: Either a User (Client or Advisor) or AoD may terminate their engagement with three (3) months’ written notice. Termination by an Advisor shall not affect their obligation to complete all ongoing advisory sessions or projects already confirmed through the platform, as stipulated in Clause 10.7, which must be completed and settled according to the agreed payment terms.

14.2. Termination for Cause: AoD reserves the right to terminate a User’s participation with immediate effect if the User:
a) breaches these Terms or any applicable laws;
b) acts in a manner that damages AoD’s reputation or the trust of other Users; or
c) fails to fulfil professional, ethical, or confidentiality obligations.

In such cases, AoD shall provide written notice stating the reason for termination.

14.3. Effect of Termination: Upon termination, the User shall immediately cease all representation of affiliation with AoD and remove any branding or references to AoD from digital or printed materials, except where previously authorised for completed engagements or case references.

All outstanding payments for completed sessions shall be made in accordance with Section 11. Any ongoing obligations related to Completion of Engagements (Clause 10.7), Exclusivity, Success Fees, Confidentiality, and Non-Circumvention shall remain valid for twenty-four (24) months from the date of termination.

14.4. Termination of Client Subscription or Account: If a Client terminates their subscription or ceases to use the platform, all pending advisory sessions already confirmed and paid remain binding. The Client may not engage directly with any Advisor introduced via AoD during the twenty-four (24) month exclusivity period.

14.5. Surviving Clauses: The termination of this Agreement shall not affect the validity of any provisions that by their nature are intended to survive termination. This includes, but is not limited to, clauses relating to Completion of Engagements, Exclusivity and Success Fees, Intellectual Property, Confidentiality, Limitation of Liability, Disclaimer of Warranties, and Governing Law and Jurisdiction. 

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15. Acceptable Use

You agree not to misuse the AoD Services or platform. For example, you must not, and must not attempt to, do the following: Use the Services for any unlawful purpose or in violation of any applicable law. Probe, scan, or test the vulnerability of any system or network. Attempt to gain unauthorised access to our systems, user accounts, or data. Scrape or collect data from the platform in any automated way without our prior written consent. Interfere with the integrity or performance of the Services or disrupt access for other users. AoD reserves the right to suspend or terminate your access immediately if we, in our sole discretion, determine that you have violated this clause.

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16. Entire Agreement

These Terms, together with any documents referred to within them, constitute the entire agreement between you and AoD and supersede and extinguish all previous agreements, promises, assurances, warranties, representations, and understandings between us, whether written or oral, relating to its subject matter. You agree that you shall have no remedies in respect of any statement, representation, assurance, or warranty (whether made innocently or negligently) that is not set out in these Terms.

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17. Severability

If any provision or part-provision of these Terms is or becomes invalid, illegal, or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal, and enforceable. If such modification is not possible, the relevant provision or part-provision shall be deemed deleted. Any modification to or deletion of a provision or part-provision under this clause shall not affect the validity and enforceability of the rest of these Terms.

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18. Assignment

You may not assign, transfer, or delegate any of your rights or obligations under these Terms without our prior written consent. AoD reserves the right to assign, transfer, or delegate any of its rights and obligations under these Terms to a third party, including in connection with a merger, acquisition, or sale of assets, without your consent.

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19. Force Majeure

Neither party shall be in breach of these Terms nor liable for delay in performing, or failure to perform, any of its obligations under these Terms if such delay or failure results from events, circumstances, or causes beyond its reasonable control. Such causes include, but are not limited to, acts of God, natural disasters, war, terrorism, riots, pandemics, or government actions. In such circumstances, the time for performance shall be extended by a period equivalent to the period during which performance of the obligation has been delayed or failed to be performed.

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20. Disputes

Any dispute arising out of or in connection with this Agreement shall first be subject to good faith negotiations between the parties. If the dispute cannot be resolved amicably, it shall be finally settled by the District Court of Gothenburg (Göteborgs Tingsrätt), which shall serve as the court of first instance. Swedish law shall apply. The parties agree to the exclusive jurisdiction of the Swedish courts.

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21. Modification of Terms

AoD reserves the right to modify these Terms of Service at any time. We shall provide the user with at least ten (10) business days' notice of any material changes, either via email to the address associated with their account or through a notification on the platform. The user's continued use of the platform after the notice period has expired shall constitute their acceptance of the modified terms.

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22. Written Agreements Only
All amendments, modifications, or additions to these Terms must be made in writing and signed or otherwise expressly confirmed by both parties. No oral agreements, representations, or understandings shall be binding on AoD.

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Terms for Agencies and Partners

23. Terms for Agencies and Partners

This section applies to legal entities, such as consulting firms, agencies, or other companies ("the Agency"), that represent multiple advisors ("the Agency's Advisors") on the Advisory on demand ("AoD") platform. These terms supplement and, in the event of any conflict, shall prevail over the terms in the "Terms for Advisors" section for those Advisors represented by the Agency.

23.1. The Agency's Role and Responsibilities

a. Contracting Party: AoD's contractual relationship is with the Agency as a legal entity. The Agency shall appoint a primary point of contact ("the Agency Representative") who is responsible for all communication with AoD.

b. Warranties and Undertakings: By connecting its Advisors to the platform, the Agency warrants and undertakes the following:

c. Compliance: To ensure that all of the Agency's Advisors have read, understood, and agree to be bound by the "Terms for Advisors" in their current form, particularly with regard to the code of conduct, confidentiality, and non-circumvention clauses.

d. Quality Assurance: The Agency has conducted its own professional vetting of its Advisors and can attest to their competence and experience.

e. Indemnity: That the Agency is fully liable for the acts, errors, or omissions of its Advisors. The Agency shall indemnify and hold AoD harmless from any and all claims, damages, or liabilities arising from the services provided by the Agency's Advisors.

23.2. Payment Flow and Fees

a. Payment to the Agency: All remuneration ("Advisor Fees") generated by the Agency's Advisors will be paid directly to the Agency as a legal entity.

b. Internal Responsibility: The Agency is solely responsible for managing and distributing remuneration to its individual Advisors in accordance with their internal agreements and employment relationships.

23.3. Organisational-Level Confidentiality: The Agency's confidentiality undertaking extends beyond the individual Advisor to the Agency as a whole. The Agency must have internal protocols in place to ensure that client confidential information is handled correctly and is not disseminated within the organisation beyond what is strictly necessary for the performance of the engagement.

23.4. Governing Agreement: These Terms, together with the Terms for Advisors and General Terms for All Users, always constitute the binding agreement between AoD and the Agency. A separate Partner Agreement may be established to regulate a formal partnership at the organisational level. Such a Partner Agreement shall be considered a supplement to, not a replacement of, these Terms. In the absence of a Partner Agreement, these Terms remain fully valid and enforceable.​

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24. Special Partnership Conditions and Anti-Circumvention

This section governs the specific terms applicable when Advisory on demand enters into strategic partnerships with organisations or businesses (such as incubators, accelerators, or other business development partners, hereinafter referred to as "the Partner") to offer AoD's Services to the Partner's network of businesses.

24.1. Definition of Introduced Entity: To ensure the protection of AoD's business model, an "Introduced Entity" is defined as:

a) Any company (e.g., a startup) that gains access to the AoD platform or its Services through a unique code, discount, link, or any other form of referral provided by the Partner (e.g., Innovatum). b) Any Advisor introduction, meeting, or agreement that arises between an Introduced Entity and an Advisor identified via the AoD platform.

24.2. Partner's Covenant on Anti-Circumvention: The Partner (incubators, accelerators, or other business development partners) undertakes not to, and shall take reasonable steps to ensure that its employees, consultants, or affiliated organisations do not, either:

a) Circumvent AoD: Directly or indirectly, attempt to bypass AoD's platform and business model by identifying, contacting, or engaging Advisors in AoD's network to provide advisory services to an Introduced Entity outside of the AoD platform. b) Exploit AoD's Network: Use information obtained through the collaboration with AoD, including knowledge of an Advisor's identity, expertise, or availability within the AoD network, to engage that Advisor directly with the Partner or its Introduced Entities.

This anti-circumvention covenant applies during the term of the collaboration and for a period of twenty-four (24) months following its termination.

24.3. Consequences of Breach (Circumvention): In the event the Partner breaches clause 24.2, and either the Partner itself or an Introduced Entity enters into an Extended Engagement (as defined in section 4.2) with an Advisor introduced via AoD, AoD shall be entitled to:

a) Immediate Termination: Immediately terminate the partnership agreement and revoke all discount codes or benefits. b) Full Compensation: Demand full payment of the Success Fee that would have been applicable under section 4.2 had the engagement occurred via AoD. The Partner and the Introduced Entity shall be jointly and severally liable for the payment of this Success Fee to AoD. c) Damages: Claim compensation for financial loss exceeding the Success Fee mentioned in point (b).