Insights

Meet Sisirnath Sangireddy – an innovation leader and design strategist with 15+ years of experience building and scaling innovation systems, teams, and measurable outcomes across global organisations. He serves as Global Innovation Enabler at Epiroc, where he has established structures and programs enabling innovation at scale across the organisation. Earlier in his career, he built and scaled a global design team from 1 to 16 members, achieving 45% month-over-month growth, a

Meet Petra Rönnholm – a Senior Regulatory Affairs Advisor and PhD in Chemistry with deep expertise in EU REACH, regulatory affairs, pharmaceutical and chemical compliance. Her career spans global senior regulatory roles at AstraZeneca, Wintzell & Fried and Fisher Scientific , where she has led clinical trial regulatory work, global submissions and compliance systems across complex international regulatory environments. Petra works where scientific precision meets regulatory s

Meet Thomas Carlsson – a senior advisor with 25+ years in leadership alignment, strategic transition and cultural execution across more than 50 international markets. His career spans elite military leadership, global advisory work and deep experience supporting owners, boards and CEOs in high-stakes environments. Thomas began his career as a Commander Officer in the Swedish armed forces and as a liaison officer, serving 16 years alongside the US Navy, Royal Navy and Bundesm

Meet Patrik Frykholm – a senior advisor with 15+ years across finance, business control, tech, operations and organisational development in companies across several well-known Swedish companies. Most recently, Patrik stepped into the role of Interim Group CFO , supporting Sievert Group – a company combining Swedish industrial heritage with global scale: a 316 MSEK revenue operation with strong profitability and a presence across more than 60 international markets , backed b

INSIGHT by Founder Maja Hurtigh, Advisory on demand Europe is entering its most dramatic transformation since the industrial revolution – just as leaders find themselves without the senior support needed to navigate exploding complexity. These were the words of Anders Borg at Ledarskapsdagen. AI. Battery technology. EV. Renewable energy. Nuclear. Material innovation. Humanoids. Cyber security. The digitalisation of everything. A shift closer to an epoch change than a business

Maja Hurtigh, Founder at Advisory on demand When I attended the opening of Breakit ’s latest event at Jacy’z in Gothenburg , in collaboration with Grant Thornton , one thing became unmistakably clear: Advisory on demand was built at exactly the right moment. In a landscape where IPO -driven exits are no longer the Nordics’ favourite buzzword – and quietly replaced by strategic M&A – the shift is undeniable. Investors are tired of castles in the air. They want tangible res

Meet Henrik Torell – one of the most internationally seasoned transformation leaders operating out of the Nordics today. With 30+ years across energy, health, infrastructure, aerospace, defence and public-sector development, Henrik has led some of the most complex assignments a senior advisor can take on. From structure to scale Built and launched 250+ companies across Europe, Africa, the Middle East and Asia Driven national-level turnarounds in tightly regulated industries

Maja Hurtigh, Founder of Advisory on demand Small and mid-sized companies form the backbone of the Nordic economy. In Sweden alone, more than 99% of all businesses are SMEs – companies that employ millions, drive regional growth, and form the core of innovation across the country. Yet most of these companies face a structural challenge that rarely receives attention: they lack access to senior advisory support. OECD is clear: SMEs carry the transition, but they can’t do it

Meet Jonas Olsson – a transformation-driven CEO and operator recognised for turning complexity into controlled, profitable growth. With two decades of leadership across manufacturing, construction, logistics, public infrastructure and technical services, he brings structure, focus and execution-power into environments where margins are thin and expectations are high. From structure to scale Turned a global group from loss-making to profitable, growing revenue from SEK 206M t

Meet Ingela Nordenhav – a global brand and transformation leader with a track record of shaping companies, cultures and commercial outcomes. A senior executive turned board professional, Ingela Nordenhav has led international organisations across Europe, North America and Asia – from global brand repositioning to large-scale product launches and complex organisational change. Her leadership spans marketing, digital transformation, commercial development, culture-building and

Maja Hurtigh, Initiator and Principal Advisor of Advisory on demand Across the Nordic business landscape, one truth remains stubbornly consistent: the companies that scale are not always the most innovative – but the ones with access. Access to experience. Access to competence. Access to capital. For too long, these resources have been held tightly within closed circles: metropolitan networks, elite boardrooms, financial institutions and long, costly advisory contracts. The r

Maja Hurtigh, Initiator of Advisory on demand GOTHENBURG/STOCKHOLM – Sweden’s startup ecosystem gets a new kind of infrastructure. Advisory on demand launches as the first independent Nordic platform giving growth companies access to senior advisors, board-level leaders and entrepreneurs – without middlemen or capital bias. Founded by Maja Hurtigh, the platform brings together a carefully curated network of 30+ senior advisors with proven track records of scaling, transformin

Meet Fredrik Löfgren – a growth strategist and board leader known for turning complexity into clarity. With experience from over 150 founder-led companies, he combines strategic insight with hands-on leadership, guiding businesses from scaling to successful exit. From strategy to scale Scaled the company from SEK 14M to 100M+ turnover. Led acquisitions, international expansion and sale to Indutrade. Delivered 40% EBIT margin while repositioning for acquisition. Increased pr

GOTHENBURG/STOCKHOLM – Sweden’s startup scene gets a new tool. Advisory on demand launches as a platform where growth companies can book senior advisory time. The aim: to make strategic expertise as accessible as any service. Founded by Maja Hurtigh, the platform brings together a carefully curated network of 30+ senior advisors – all with proven track records of building, leading and commercialising companies across industries and markets. Headquartered in Gothenburg, the ne

Business advisory is guidance that enables leaders to make informed decisions, accelerate growth, and avoid costly mistakes. In practice, advisory means access to trusted senior leaders and specialists who bring clarity, foresight, and measurable value to your business.

Struggling with the complexities of running a business? From startup hurdles to navigating the intricacies of employment law, securing expert advice is crucial. At Advisory on demand, we provide clear, concise, and commercially-focused guidance precisely when you need it.

Today, companies operate in a reality where decisions must be made in days, not months. There’s no time to “find the right contact”, write a briefing, wait for a proposal or schedule a board meeting next quarter. That’s why I’ve built Advisory on demand – a platform where businesses are matched with hand-picked advisors in a way that’s fast, honest and human. Because, it’s no longer about finding the best person for the job. It’s about finding the best person for this deci