Independent advisory, redefined – Advisory on demand now open access to senior expertise across the Nordics
- Maja Hurtigh
- Nov 13, 2025
- 2 min read
Updated: 9 hours ago
Maja Hurtigh, Initiator of Advisory on demand
GOTHENBURG/STOCKHOLM – Sweden’s startup ecosystem gets a new kind of infrastructure. Advisory on demand launches as the first independent Nordic platform giving growth companies access to senior advisors, board-level leaders and entrepreneurs – without middlemen or capital bias.
Founded by Maja Hurtigh, the platform brings together a carefully curated network of 30+ senior advisors with proven track records of scaling, transforming and commercialising companies across all continents.
“The Nordic market has world-class talent – but access to experience has been locked inside networks, finance houses and long consulting contracts,” says founder Maja Hurtigh. “We’re changing that. Advisory on demand makes strategic competence available like any service – independent, transparent and on demand.”
By removing agency overheads and long contracts, the platform shortens the path from challenge to solution – connecting the right person in days instead of months.
“The world doesn’t lack competence – it lacks access to it,” Hurtigh adds. “This platform bridges that gap, and that changes how growth happens.”
Headquarted in Gothenburg, Advisory on demand’s advisor network spans experience across all continents – from Gothenburg and Stockholm to Copenhagen, Paris, London, Munich, New York, Los Angeles, Singapore and Tokyo, covering technology, finance, commercial, industry, and business development.
Beyond matchmaking, the platform functions as a hub for strategic opportunity – enabling ecosystems, companies, advisors, investors and family offices to collaborate transparently.
About Advisory on demand
Advisory on demand matches startups, scaleups and growing SMEs with a curated network of entrepreneurs and specialists. Through advisory services, companies gain access to the expertise needed to grow with precision and strengthen the Nordic ecosystem’s long-term competitiveness.
📞 +46 70-315 67 59
