Independent advisory, redefined – Advisory on demand now open access to senior expertise across the Nordics
- Maja Hurtigh
- Nov 12, 2025
- 2 min read
Updated: Nov 13, 2025
Maja Hurtigh, Initiator of Advisory on demand
GOTHENBURG/STOCKHOLM – Sweden’s startup ecosystem gets a new kind of infrastructure. Advisory on demand launches as the first independent Nordic platform giving growth companies fast, digital access to senior advisors, board-level leaders and investors – without middlemen or capital bias.
Founded by Maja Hurtigh, the platform brings together a carefully curated network of 30+ senior advisors with proven track records of scaling, transforming and commercialising companies across all continents.
“The Nordic market has world-class talent – but access to experience has been locked inside networks, finance houses and long consulting contracts,” says founder Maja Hurtigh. “We’re changing that. Advisory on demand makes strategic competence available like any digital service – independent, transparent and on demand.”
From matching to meeting and payment, the entire advisory flow happens online. Companies can secure ongoing support through a subscription and book sessions in flexible two-hour blocks.
By removing agency overheads and long contracts, the platform shortens the path from challenge to solution – connecting the right person in days instead of months.
“The world doesn’t lack competence – it lacks access to it,” Hurtigh adds. “This platform bridges that gap, and that changes how growth happens.”
Headquarted in Gothenburg, Advisory on demand’s advisor network spans experience across all continents – from Gothenburg and Stockholm to Copenhagen, Paris, London, Munich, New York, Los Angeles, Singapore and Tokyo, covering technology, finance, commercial, industry, and business development.
Beyond matchmaking, the platform functions as a hub for strategic opportunity – enabling ecosystems, companies, advisors, investors and family offices to collaborate transparently.
About Advisory on demand
Advisory on demand is an independent Nordic platform connecting startups, scaleups and growing SMEs with a curated network of senior leaders, entrepreneurs and specialists. Through on-demand, digital advisory – fast, flexible and online – the platform helps companies access the expertise and networks required to grow with precision and strengthen the Nordic ecosystem’s competitiveness.
📞 +46 70-315 67 59
