Experienced leadership, on demand – platform launched

GOTHENBURG/STOCKHOLM – Sweden’s startup scene gets a new tool. Advisory on demand launches as a digital platform where growth companies can book senior advisory time online. The aim: to make strategic expertise as accessible as any digital service.

Founded by Maja Hurtigh, the platform brings together a carefully curated network of 30+ senior advisors – all with proven track records of building, leading and commercialising companies across industries and markets.

Headquartered in Gothenburg, the network’s experience spans Copenhagen, Paris, London, Munich, New York, Los Angeles, Singapore, Tokyo, and more. Collectively, the advisors bring deep expertise in technology, industry, business development, capital and finance – with documented results in growth and international expansion

“We match startups and scaleups with the kind of competence that’s hard to access quickly – people with strategic depth and operational experience. The right advisor at the right moment can change a company’s trajectory,” says Maja Hurtigh, founder of Advisory on demand.

Fast access to experience

Advisory on demand is a digital platform where the full advisory flow happens online – from matching to meeting and payment. 

Companies can book sessions directly through the platform in two-hour blocks. The service combines subscription with hourly billing, enabling growth companies to secure the right expertise quickly and cost-effectively.

“We make senior strategic competence as easy to access as a digital service. Everything happens online — fast, secure and without middlemen,” says Hurtigh.

By removing agency overhead and long contracts, Advisory on demand offers needs-driven advisory on demand – so teams can connect with the right person in days, not months.

Many advisors have built companies, led industrial and technical transformation, driven expansions and opened doors to new commercial networks – from early stages to established international operations. 

This makes the platform more than a matchmaker – it’s a hub for strategic opportunity.

“The world doesn’t lack competence – it lacks flexible access to it. There’s enormous power in experience, and many senior leaders want to contribute in new ways. Advisory on demand is the bridge between those who have the experience – and those who need it,” says Hurtigh.

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About Advisory on demand

Advisory on demand matches startups, scaleups and growing SMEs with a curated network of senior leaders, entrepreneurs and specialists. Through on-demand, digital advisory – fast, flexible, and online – companies gain access to the expertise and networks required to grow with precision and strengthen the Nordic ecosystem’s long-term competitiveness.

🌐 advisoryondemand.se

📩 Maja Hurtigh, Founder 

✉️ maja@hurtigh.se

📞 +46 70-315 67 59